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Hi! I’m Emily MacDaniel, a New England based graphic and studio artist that specializes in brand design through visual storytelling.

Looking for:

LET'S CONNECT
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Case Study: Sterling Community Center

Sterling Community Center is a community hub with a 90-year history of serving thousands of families. Throughout their history, they have never undergone a rebrand… until now!

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Sterling Community Center: What People Are Saying

  • Honoring the past while looking to the future - so cool!

    Facebook Comment

  • Amazing!!

    Facebook Comment

  • Awesome! I love the rebranding and seeing the inspiration. Your mission and vision is clearly displayed on a daily basis in practice! Thank you to the whole team for working tirelessly to create a community we are proud of!

    Facebook Comment

  • Well done!

    Facebook Comment

  • So thoughtful and intentional!

    Instagram Comment

  • What a joyful and thoughtful brand! I especially love the connection between the logo and the building's architecture!

    LinkedIn Comment

  • LOVE!

    Instagram Comment

“Emily is a team player who cares about the causes she designs and markets for. Her solution-oriented and equity-minded thinking adds great value to each task she takes on.”

Golf course with a logo and text overlay promoting the GOLF FOR GOOD annual charity golf tournament.
Business cards for Sterling Community Center and Cathy Huda Events Manager on a white surface.
Blue rally flag promoting the Down & Dirty 5K Fun Run with a graphic of a running shoe and text, set against a lakeside background on an overcast day.
Two framed shirts on chairs, one with the text "the Surfside hotel" and a graphic of a person surfing, the other with the text "LITTLE PUB 100% CHANCE OF FUN," both with the Sterling Advanced logo, set on chairs with rocks at the base, and a large or
Guide titled 'BRAND Guidelines' for WWFY Gymcats, featuring a stylized black and gray tiger head illustration on a dark background with a subtle gradient.

Logo Design

Sterling Advanced Futbol Club

Sterling Advanced Futbol Club

Sterling House Day Camp

Sterling House Day Camp

WWFY Gymcats

WWFY Gymcats

Boogie @ The Brewery

Boogie @ The Brewery

Sterling Community Center

Sterling Community Center

Down & Dirty 5k Fundrun

Down & Dirty 5k Fundrun

Studio Art

Close-up of a person holding a knife to their lips, painted in a colorful, abstract style.
An abstract painting of two hands intertwined, with one hand holding the thumb of the other, surrounded by colorful brushstrokes.
Painting of wine bottles, two glasses of red wine, a bowl of lemon slices, and a yellow cloth on a warm-toned table.
An oil painting of a table with three glasses of red wine, a container of salt, and a lemon wedge on a yellow-orange table.
Painting of a ghost-like figure with a flowing, light-colored sheet and two eyeholes, looking at a floating, colorful disco ball in a black void with a white border.
A painting of a ghost with a white sheet, two eye holes, and colorful speckles on the sheet against a black background.