Sterling Community Center
The first rebrand in 90 years
prior logo
Challenges
With generations’ worth of families recognizing the “swirl” logo, bringing the brand to the future was a delicate process of surveying key stakeholders and making research-based decisions.
immersion
We sent out hundreds of surveys and conducted internal research to shape the journey. We found that a growing 43% of the organization’s community engagement occurred off-site.
This research reaffirmed the decision to shift from Sterling House Community Center to Sterling Community Center. “Sterling House” will now be unique to our main office location while our organizational name will be Sterling Community Center.
A community we can all be proud of
The Community Center’s new vision; “a community we can all be proud of” guides the organization to strive towards bettering the lives of those they engage with.
application
What people are saying
